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Who is The Flavor Guy®?

So who is the Flavor Guy? The Flavor Guy is me, Bill Sabo. I am the CEO of Natures Flavors, SeelectTea, and Newport Fragrances. I first started creating flavors in my garage at the ripe age of 17 years old. I created flavors using techniques that I learned from my great uncle and grandfather, and discovered that the creation of flavors was something I was passionate about. My passion for flavor and using natural ingredients has lead me to find the true meaning of what flavor is by traveling around the world exploring remote places, and seeking the raw materials that make up our flavors. I am now sharing my story while my adventures exploring the world for the essence of true flavor continues. Read More: Or click here to Learn more

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